Movie Gravity Renews Debates about Hard Science Fiction

Relationship between science (or, rather, reality) and science fiction has always been turbulent. Some people (what is worth noting, not necessarily scientists) say that fiction should adhere to the scientific facts as closely and as faithfully as possible. Others think it to be unnecessary – after all, a science fiction book isn’t the same as a physics textbook, and has completely different purposes. If the writer needs something to be different from reality or simply cannot be bothered to investigate all the minute details before starting to write – why is he wrong? If readers feel pleasure reading him, what’s the problem? Movie Gravity was announced in the news as a new take on hard science fiction in cinematic industry. And it immediately showed that no matter how hard editors and directors strive to achieve this â€Å"hardness†, there will always be somebody who is able to find fault with their work. In this case, it was astrophysicist Neil DeGrasse Tyson, who, after praising the film for both its plot and adherence to scientific accuracy, still found some mistakes in its depiction of space. For example, Hubble telescope and a Chinese space station can never be visible from the same spot, debris and satellites orbit the Earth in the wrong direction, characters’ hair behave unrealistically in zero gravity and so on. Little mistakes which have no influence on the plot, but still mistakes. Some do it better, some do it worse. And while in literature there is a very strong subgenre of hard science fiction, striving to keep as close to reality as possible, in movies it is not so widespread. The reason is simple – directors often think that realistic depiction of science fiction will be uninteresting for the viewers. Another reason is the fact that some science fiction clichà ©s have already took such firm roots in people’s imagination that it is virtually impossible to fight them. For example, sound and fire in space – because space is vacuum, there cannot be sound and there is no oxygen to burn. However, if you try to show it in a movie, you first have to explain why it is so, and what you most likely get is accusations of trying to save on special effects. And it is quite likely that there is no need to eliminate these myths. If people like things the way they are, why try to change their picture of the world?

Multiplayer Online Role Playing Games Eve Essays - 975 Words

Eve online is a massive multiplayer online role-playing game developed by CCP games and released in May 2003. Since then, CCP have released new content and major expansions every six months, creating one of the largest and most detailed games ever. Eve is known as a hard game to get a start in. Advancing your character happens in real-time, even if youre not logged in, and getting good at a specific job can take a couple of days or a few months. To get anywhere in Eve you need to work together with other players. Players can fly solo, but grouping up can make generating ISK, the main currency in Eve, much easier. Like minded players can form groups known as Corps, which work like a guilds or clans in other MMOs. Being in a larger Corp†¦show more content†¦They are the goal for most miners as a single cargo hold can give you enough ISK to upgrade your mining ship and buy a few more ships for PvP. Mining ships are easy to skill into and dedicated miners are always sought by Corps that manufacture or work in riskier systems. 2. Mission running If mining doesnt interest you, there are non player characters(NPCs) in every system that will give you missions in return for ISK and items. Missions rank from level 1, which you can do with one player, to level 5 which need at least two skilled pilots in high level ships. Missions are more combat oriented, although there are some that only need you to move items from one system to another. Grouping up with some friends or corp mates can help you run through missions faster and generate more income than running solo. Running missions will help you learn about the combat side of Eve, such as what sort of defences or weapons are most effective as well as the strengths and weaknesses of your ships. 3. Trader Trading is the most lucrative activity you can do in Eve, but it does need a lot of reasearch to be succesful. Knowing which items are useful and where they are in short supply can boost your income considerably. Most traders start by mining enough asteroids to afford an industrial ship which have a large cargo space and good defences, then head to aShow MoreRelatedThe Problem Of Online Gaming1677 Words   |  7 Pagescontinue their gaming experience all the way in to adulthood as a hobby. Online gaming is a relatively new experience, having really been brought into light in the past decade with the introduction of broadband internet. (Cash 2012) A study done by researchers at Iowa State University and the National Institute on Media and the Family stated that a nationwide survey of 1,178 American youth aged 8 to 18, found 1 in 10 video game players or 8.5 percent of American youth, show some signs of being addictedRead MoreThe Multiplier Online Games ( Mog )1546 Words   |  7 P agesIntroduction: Multiplier Online Games (MOG) are one kind of real-time applications. These are developed using either centralized architecture (Client-Server Architecture) also known as traditional architecture or using distributed architecture (Peer to Peer Architecture). Some games are developed using a combination of these two architectures known as Mirrored Server Architecture (Hsu, Ling, Li, Kuo, 2003). In general, games are two types. One is role based playing games where players role is fixed. OtherRead MoreInternet Addiction: an Escape from Reality3096 Words   |  13 PagesInternet Addiction: An Escape from Reality With the creation of an online world comes the creation of new problems. The great network system known as the Internet has allowed for huge advances in the world, while creating very serious issues as well. Perhaps one of the most common of these negative issues is Internet Addiction Disorder, or IAD. Doctors Aviv Weinstein and Michel Lejoyeux define Internet addiction as being â€Å"characterized by excessive or poorly controlled preoccupations, urgesRead MoreSci Damath Andoroid Game9675 Words   |  39 Pagesdevice is the mobile phone. Android phones are very popular now a day. Every month there are new releases of the newest model and brand. Mobile phones are using android operating system. Android phones are effective for the new generation of virtual game and other application. People used their mobile phone by connecting and communicating to others, but android phones can also be use as an entertainment in different application. Android phones are very popular now a day. Every month there are new

Theme Of Trifles By Susan Glaspell - 887 Words

Susan Glaspells Trifles Glaspells play sets up its subjects in its opening minutes. The setting lures you into the play, the opening scene of John and Minnie Wright’s abandoned farmhouse. A chaotic kitchen, the kitchen is in disarray with unwashed dishes, a loaf of uncooked bread, and a dirty towel on the table. You can obviously tell someone left in a hurry or was taken unexpectedly out of the blue. The men repeatedly dismiss things as beneath their notice if they are things such as the canning jars of fruit that are, in their opinions, women’s concerns. Susan Glaspell’s play puts major emphasize on the men and how they never recognize that they have forced the women to be concerned about†¦show more content†¦The Sheriff and the County Attorney appear to have a tainted perspective of the ladies and their significance to society. They kind of drive the ladies aside as though they do their investigation. Glaspells play, typical stereotype where the women are meant to remain in t he kitchen and do things the men instruct them to. Glaspell, was comparatively radical by indicating how these men were covering their spouses, similarly as Mr. Wright did. Mrs. support of Minnie is an early case of the compassion the ladies feel for each other, which brings about dependability. Mrs. Hale knows that it is so hard to run a farmhouse, yet Mr. Henderson does not help. Further, while Mr. Henderson rejects ladies things as insignificant, despite everything he feels the privilege and the need to judge women in their performance. Mrs. Hale sees the treachery of this (probable having encountered it herself), thus she safeguards Minnie against, Mr. Henderson judgment. Glaspell shows how the women are united by their common experiences and loyal to each other because the men do not even try to sympathize with them. Mrs. Hale doesn’t know whether Minnie had a bird, yet recollects that she used to sing delightfully. The women try to figure out what happened to the bird and wonder mutually what happened to the bird from the empty cage, they all come up with their own theories. The ladies see that the that the cage isShow MoreRelatedThe Use of Symbols in Susan Glaspell’s Play Trifles1421 Words   |  6 Pagesthat to them. To be specific, society in that time took the women’s right away from them; they cannot be what they want to be. However, in this Era, there were many writers, who wrote about this issue. On July 1, 1876, in Davenport, Iowa Susan Glaspell was born. Susan was one of those writers that women’s inferiority in society bothered her. She wrote several literary works which are strongly feminist and discusses the roles that women forced to play in society and the relationships between men andRead MoreTrifles981 Words   |  4 PagesReview of â€Å"Trifles† Susan Glaspell play, â€Å"Trifles†, revolves around Mrs. Wright, a woman who seeks revenge on her husband for oppressing her through their years of marriage. During the time of Glaspell’s play, early 1900’s, men are the dominant figures in society and women are expected to cook, clean, raise children and care for their husbands. Glaspell’s play, â€Å"Trifles†, main goal is portraying a theme of women being oppressed through marriage by the use of symbolism through a canary and a birdRead MoreEssay on Feminist Themes of Susan Glaspells Plays1558 Words   |  7 Pages Susan Glaspell was one of the first great American female playwrights. Her plays are often short, one or two acts, but they tell a story greater than just what appears on the page. Three of her plays, Trifles (1916), Women’s Honor (1918), and The Verge (1921), have feminist themes that show the consequences of the oppression of women, as is the case with many of her plays. All three plays were written during the first wave of feminism, during which there was a push for women to have jobs and opportunitiesRead MoreFeminist in Susan Glaspell ´s Play Trifles999 Words   |  4 Pages Trifles In Susan Glaspell’s play Trifles a man has been murdered by his wife, but the men of the town who are in charge of investigating the crime are unable solve the murder mystery through logic and standard criminal procedures. Instead, two women (Mrs. Hale and Mrs. Peters) who visit the home are able to read a series of clues that the men cannot see because all of the clues are embedded in domestic items that are specific to women. The play at first it seems to be about mystery, but itRead MoreTrifles : A Dramatic Examination Of Gender Role1031 Words   |  5 PagesTrifles: A Dramatic Examination of Gender Role Trifles is a dramatic one act play written by American female playwright Susan Glaspell. The play examines through the framework of a murder mystery how rigid gender role dynamics in the early 20th century not only shaped people s thinking, but blinded them from seeing what would otherwise be clear as day to someone else. During the time the play was written the women s liberation movement had yet to take place. Women were strongly stereotyped andRead MoreFeminist Criticism Of Susan Glaspell s Trifles 1512 Words   |  7 Pagestheory shows us how patriarchal our society is and that’s how Susan Glaspell’s shows her work in her life time where women only had a few roles. They were to have house chores done, cook, and reproduce. Women in the early twentieth century felt it is time to stand up against patriarchal oppressions and which is why Glaspell’s work critiques the society we live in for restricting women. One of her most famous dramas, â€Å"Trifles† , Glaspell showed the females capability to stand up for one another. GenderRead MoreSusan Glaspell s A Jury Of Her Peers Essay982 Words   |  4 Pagesâ€Å"A Jury of Her Peers† by Susan Glaspell is now known as a feminist classic. Susan Glaspell first published the play â€Å"Trifles† in 1916 and was adapted to the short story â€Å"A Jury of Her Peers† in 1917. The story was rediscovered in the early 1970s, since then it has been reprinted into textbooks and anthologies. It is said that while Glaspell was working as a reporter she was inspired to write â€Å"Trifles† and â€Å"A Jury of Her Peers.† The stories are inspired by a real murder case she was covering. TheRead MoreTrifles By Susan Glaspell1000 Words   |  4 Pages  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     In Trifles by Susan Glaspell, the author presents a predominant  theme of women and femininity. This theme reflects upon the underlying message of the play, that women are not treated fairly and are not seen in the same light as men. Susan Glaspell demonstrates the common assumptions made by men towards women in terms of roles and degrading their value/insight. Throughout the play, Glaspell provides many instances to where a woman’s value or insight is degraded. Hale demonstrates thisRead MoreLiterary Analysis of Susan Glaspells Trifles1788 Words   |  7 PagesAn Analysis of Natures in Susan Glaspells Trifles A trifle is something that has little value or importance, and there are many seeming trifles in Susan Glaspells one-act play Trifles. The irony is that these trifles carry more weight and significance than first seems to be the case. Just as Glaspells play ultimately reveals a sympathetic nature in Mrs. Peters and Mrs. Hale, the evidence that the men investigators fail to observe, because they are blind to the things that have importanceRead MoreTiffles Annotated Bibliography1375 Words   |  6 PagesTrifles Annotated Bibliography Alkalay-Gut, Karen. Jury of Her Peers: The Importance of Trifles. Studies in Short Fiction 21 (Winter 1984): 1-9. In this deeper look into Trifles, Karen goes through the plot and discusses what you should pay more attention too. She describes the symbolism in some of the objects as well as explain the scenes and their little details. Karen finds the difference between male and female perceptions of judgment to be central to the play. She explains that you

Generation Kill - 933 Words

Essay on †Generation Kill† As long as mankind has existed there have been warfare. Nations or groups fight each other over religion, believes and interests, and billions of soldiers has let their life fighting for their country and culture values and believes. Governments tells that war is a fight for freedom and young men want to serve their father land, but do they actually know consequences that war bring? The article â€Å"Generation Kill† is written by Ewan Wright in 2004 and the author follows a platoon of US Marines in their advance through the Iraq war. Through the text there is given a characterization of the soldiers and how they respond to unaccustomed episodes that war brings. Analyze By writing the Marines own†¦show more content†¦As a reader you get a broad picture of the many different personalities of the soldiers and what kind of human beings they are. At the end he looks even closer at the marines and through the situations he manages to notice their thoughts and feelings. The reader will get an increasingly detailed image of how the soldiers emotionally respond to the happenings throughout the war due to this composition. Wright describes the Marines as tough human beings and he draw lines back to the cave-man when he tells about the Marine soldiers motto â€Å"Get some!†. He displays them as testosterone filled meatheads who are searching for an adrenalin kick. They are ready to kill and are having an urge to experience combat. â€Å"Nearly every Marine I’ve met is hoping this war with Iraq will be his chance to get some.† Wright writes about the soldiers as persons that are very little culturally informed because of the parent(s) non-present upbringing. â€Å"For some, slain rapper Tupac is an American patriot whose writings are better known than the speeches of Abraham Lincoln† â€Å"Many are on more intimate terms with video games, Reality TV shows and internet porn than they are with their own parents.† He is saying that he states that the Marine soldiers are social disturbed kids with a very varied but somehow dysfunctional background. These people who are defending the values of theirShow MoreRelatedThe Hunger Games By Suzanne Collin899 Words   |  4 Pageskilling other people. â€Å"You know how to kill,† says her friend Gale in the first movie. â€Å"Not people,† she replies, this shows how horrified the idea of killing another human being is to her. When she actually does kill a girl named Glimmer, she is horrified with guilt and started crying. The study of killing by military workers gives us good reason to feel optimistic about human nature, for it reveals that almost all of us are tremendously unwilling to kill a member of our own species, under justRead MoreThree Day Road1392 Words   |  6 Pageswitnesses how close it was for him to be killed, responding, â€Å"The other side wants to kill me, and I’ve never even seen their faces† (Boyden, 3 3). Much like Paul, Xavier share many similarities to show guilt, shame and innocence. Xavier as well as Paul, thinking for all his comrades and there service for the war. Showing how his culture has taught and raised him to do so. War gives soldiers the main purpose to kill, while for Paul and Xavier killing a human is not morally wrong. In addition, Paul,Read MoreThe Unglamorous Side of War Depicted in Remarques All Quiet on the Western Front838 Words   |  4 PagesWhy does the world need to kill two million men just because two countries can’t agree with each other? War is devastating to countries and most indefinitely to individuals and soldiers. A war can ruin families, friendships, education, economy, and the minds of innocent people. Most young men, who were just approaching manhood, were pulled of their innocence of childhood, and thrown into a world of rage and destruction. Soldiers that luckily survive a horrific war often find their lives turnedRead MoreAnaly sis Of George Orwell s The Voice Of A Generation 884 Words   |  4 PagesWhat would make a story the voice of a generation? George Orwell’s pieces of writing were the voice of an age due to his style of writing. Orwell follows the principles of imagery, tone and ethos, meanwhile creating his own rules. Orwell weaves these principles together to write two famous stories that are packed with ethos and told in great detail. Why give a common man more credibility than an emperor? Orwell’s writing style gives him immense credibility because of the sheer detail, vivid colorRead MoreAnalysis Of Nephew By Javon Johnson1457 Words   |  6 Pages A Future Generation is at Risk What use does law has when it is implement but fearful humans? Do law enforcement agents have the right of killing innocent people when they feel threaten? These are the difficult questions our generation is experiencing. Half of the United Sated population is raising their children to be thankful and respectful of the law and the other half is being forced to raise their children being fearful of it. Who is right, or what is the best way to teach childrenRead MoreThe Price Of Neglect By William Faulkner And The Play Trifles920 Words   |  4 Pagessouth changed immensely. There were less farms, more factories and the abolition of slavery. The south had to change but not Emily. She still had a slave in her possession and paid no taxes, however nobody reproached her for her actions. As a new generation came in power, they were furious that Emily was not contributing in the community. When the sheriff visited her house, she spoke to them as if she was their superior, she w as not going to pay taxes even if she had the money. â€Å"Perhaps he considersRead MoreComparing The Interlopers And The Sniper1192 Words   |  5 Pagesunexpected twists of the two stories. In the story of the â€Å"Interlopers,† George Znaeym, seeks out his arch-enemy, Ulrich von Gradwitz, in the forest on a winter night. These two men, because of a family feud that has been passed down from generation to generation, are bitter enemies. The feud of these two families was started over the possession of land, and these two men are continuing it. Whilst these men are searching for each other in the forest, a tragic mishap mother nature throws at them, changesRead MoreEssay on Silent Spring893 Words   |  4 Pagesor that the plants are not appealing to look at. However, the plants that humans kill each day with chemicals and pesticides end up ruining the complete area and stripping it of the natural beauty of the land. The situation cannot be fair when chemicals are used. Humans today expect that when they kill a plant then that is the end of it and all is fair. This cannot be more wrong according to this quote. When you kill one thing many others will die along with it. In Chapter 6 of Rachel Carson’s SilentRead MoreHidden Essay686 Words   |  3 PagesWould Never Hurt a Fly: War Criminals on Trial in The Hague† Written by Slavenka Drakulic in 2004 recaptures the life in Yugoslavia during the ethnic War and a crucial period of the dissolving country. This period of life was the 60’s and the generation was healthy there was no formula, cotton diapers, and no danger (Drakulic 1118). The essay is told by a native of Croatia, who uses her personal familiarity of people and the community to report using both journalism and fiction. It tells a storyRead MoreThe Trials of Changing Tradition in Shirley Jones ´ The Lottery and Hernard Tellez ´s Lather and Nothing Else1037 Words   |  5 Pages Tradition is an answer to how peoples live their lives. For many it is a social norm, how they have lived culturally for several generations. Despite the significance of tradition in many societies, it’ can still be very harmful to the people involved. Tradition doesn’t necessarily have to have a positive feature for many folks. In the end tradition could cause more harm than it is meant for good. Thus it is really important to change traditional values of communities to improve the quality of

Cooperative Strategies of Wesfarmers and Woolworths †Free Samples

Question: Discuss about the Cooperative Strategies of Wesfarmers and Woolworths. Answer: Wesfarmers Strategic alliance: with the exclusive agreement under alliance along with Coles and Shell, Wesfarmers is a convenient operator of store with greater than 690 branches all over Australia. They continue to implement the strategic alliances in association with major customers and suppliers. Supply chain: Coles is the biggest consumer business of Wesfarmers and it will continue to look after the efficiencies of their supply chain. Attempting for the better efficiency of supply chains, it assures their competitiveness. Further, to increase the cost competitiveness and efficiency of the supply chain to achieve the regular low prices for the customers. Moreover, to increase the transparency in supply chain, the divisions of the company are leading the way for the retailers in Australia to increase the transparency of supply chain. Competition: the competitiveness of Wesfarmers is reinforced by the additional capital and cost. Further, the sector is strongly dominated by Wesfarmers and negatively impacts the competitiveness of the small organization. Woolworths Strategic alliance: the largest supermarket chain from Australia, Woolworths has planned to establish the strategic alliances with the e-tailor named GreenGrocer.com.au/. One of the most important way for growing by the company is to establish the strategic alliance with other those are strong and competitive advantage with those are weak. Supply chain: the biggest retailer of Australia, Woolworths has selected TradeStones Merchandise Lifecycle Management for managing the supply chain. To assure the efficient operations within the supply chain, the company asked for help from SPS Commerce for developing their B2B integration establishment that will deliver the real time integration with the system of suppliers. Competition: the competitiveness of Wesfarmers is reinforced by the additional capital and cost. They achieve the competitive advantages over the competitors through making the differences in design of the product.

Impact of Loyalty Programs on Consumer Purchase Behavior

Question: Discuss about the Impact of Loyalty Programs on Consumer Purchase Behavior . Answer: Introduction Service quality and relationship marketing are two important aspects of the current business environment. Service quality entails quality of ideas, action or experience that is offered to customer with exchange for value. Relationship marketing on the other hand is refers to marketing strategy that involves customers participation in marketing of a product or service. There are many literatures that give more information about service quality and related activities that make service delivery to be satisfactory though service is traditionally believed to be intangible. Service can be categorized into tangible, pure service and hybrid of tangible and pure service. Relationship marketing on the other side entails some elements such as social marketing, societal marketing and experiential marketing. Service quality and relationship marketing are interconnected with interactions, networks and service process. The following paper review literature on service quality, relationship marketing and the connection between the two. Goods-Based (2013, pp. 324-35) explains that service refers to an idea, experience, task or activity that can be exchanged for value with the view to satisfy the needs and wants of consumers and businesses. This does not contradict similar definition given by Karmakar (2004, pp 100107) that state service as intangible products that are offered to consumers at a certain value. Achrol and Kotler (2006, pp. 320333) contradict this definition by explaining that service refers to the production of intangible benefit or part of tangible product. Some of the mentioned nature of service includes variability, intangibility and perishability. First and foremost, Grnroos (2006, pp. 354364), indicates that service can be difficult to identify owing to its intangibility and associated to goods. This implies that service lacks the physical evidences depending on the type of service offered. Heiner et al, (2011, pp1), contradict the intangibility of the service by stating that service can also be tangible when place, people, equipment, communication material, symbols, price are attached to service. Moreover, the above elements of service gives physical evidence to service that brings the tangibility of service. Yuping (2007, pp 1935) concludes that service sometimes though has physical evidence; service becomes indistinguishable to tangible good as seen after sale service such as installation. Perishability nature of services according to Miles (2012, pp 285298), is the ability of service to waste due to low demand, time wasted and unaccepted price of service. The perishability nature of service may result from availability of complementary services, low demand, and differential prices. When there are complementary services that customers can resort to during peak seasons. Moreover, low demand for a products make the product to lack customers that can purchase leading to wastage of service. Finally as Gummesson (2006, pp. 339-353), concludes service can have different prices that make its demand to reduce leading to wastage. Variability nature of service as per Gummesson (2007, pp. 113-141) refers to the ability of service to change from one form to another depending on service provider. Services differ depending on the product it is tied to and the service provider. Martinez and Martinez (2007, pp 60-72) states that service variability can be controlled by good hiring and training procedures, service blueprint and monitoring customer satisfaction. Hiring of trained service providers under uniform training can makes service uniform. Development the procedure of offering services can make services be uniform regardless of different service providers. Finally, when a business monitors and reviews customer satisfaction, the customer feedback gives the satisfaction from different services. Variability nature of service makes service categorized in tangible goods service, hybrid of service and tangible and pure service. Kotler et al, (2012) explains that tangible goods service refers to the type of service that also involves tangible good. For instance, a consumer can buy good with after-sale services. When a customer purchase tangible goods the retailer can gives services such as installation and customer care service. In addition, tangible goods and their service element are difficult to separate. As Heiner et al, (2011, pp1) explains tangible good normally require service that sometimes is readily offered by the seller of the product. This does not contradict similar explanation given by Vargo and Lusch (2004a, pp 324335) on tangible product service that also show the connection between good and services tied to it Pure service on the other hand refers to services that are intangible and always are offered to businesses, customer and governments. Pure services as per the definition of Strauss, Ansary and Frost (2003), can be benefit that is accorded some value that is purely intangible. Similarly, Grahame and Mark (2002, pp 8694) explains can be action, system that satisfies needs such as transport, consultation, communication or technological assistance offered to business, government or individual customer. Some businesses are purely service industry since they offers customer services such as financial, accounting and technological services. Firstly, financial services can be in terms of consultation that is offered by economic experts on risk management or project management. Secondly, accounting services according to Vargo and Lusch (2004b, pp. 339-353), include banking services, payment for goods and monetary assistances. Finally, technological services are services such as communication, advertisement and technological information system. Hybrid of goods and services is type of services that include giving product with intangible service attached to the product. The current market the hybrid service is the most common service since most of customers prefer that after purchasing products some other services are also offered as element of product. According to Palmer (2011), some physical evidence may also contribute to the tangibility of the service for example buying table with maintenance service attached to it facilitate the hybrid nature of some service. Service quality on the one hand refers to the comparison between expectations of a service and the performance. Service quality according to Grnroos (2006, pp. 354364), has elements such as improved operation processes, performance measures, problem identification, customers satisfaction measures. Firstly, improving operation process within the business help the business to understand customers needs and adjust operation process according to customer expectation. Secondly, the quality of service offered to customers requires problem identification that affects customers which will otherwise lower the performance of a firm. Thirdly, as Martinez and Martinez (2007, pp 60-72) put it, service quality develops performance measure that ensures that the business performs exceeding the customers expectation. Finally, service quality entails analyzing and measuring customers satisfaction to establish the degree of satisfaction. Determinants of service quality There are some factors that determine the quality of services offered by service production firm. According to Yuping (2007, pp 1935) some of these determinants of service quality include competence, accessibility, credibility, tangibility, security, communication, customer knowledge and reliability. Skills, knowledge and training makes the service providers to be qualify to offer the quality service that is required by customers. Accessibility of the services increase the quality of service since customers can contact the service provider through physical evidence such as office. Credibility as per Brady, Cronin and Brand (2002, pp 17-31) is the worthiness of business that is connected to honesty and good reputation of a company. Tangibility on the other hand provides the physical evidence of service such as office, equipments and the service provider. Security as determinant of service quality reduces risk associated with service such as doubt and financial security. For services t o be of quality three is need for good communication that is connected to customer knowledge. Gap model is a service quality model that is important for service quality process development. The model shows the gap that is required to deliver high quality service to customer as oppose to unsuccessful service delivery. The first gap exists between customer expectation and management perception on service delivery. This gap is due to difference in customers opinion and management view on type of service offered. The second gap exists between management perception and quality service. Sometimes service providers know what clients want but deliver lower standards service. GAP 3 exists between service quality and service delivery. For instance, doctors office has the required standards yet others staffs using the same office are not trained according to the standards required in that position. GAP 4 exists is between external communication and service delivery. Marketing team show the customer the kind of service they offer though the customer expectation according to advertisement is not met. GAP 5 exists between customers experience on service and the expected service creating misunderstanding on the service quality (Frost Kumar 2000, pp 358-377). Relationship marketing refers to marketing strategy that employs customers loyalty, interaction and engagement. According to Miles (2012, pp 285298), relationship marketing ensures there is strong connection between customer and the business through direct provision of services and long-term customer relationship. This implies that relationship marketing promote open customer communication that facilitate connection between customer and the business offering services. As cited by Michael (2007, pp 327334) the overall aim of relationship marketing is to acquire, retain and build relation with customers. The key objectives of relationship marketing include consumer personal value, social influences, consumer segments, and experiential marketing Personal value with respect to product is the beliefs about on product against another product and influences personal purchasing power. Customer personal value is connected to individuals value and influence regarding to purchase behavior and product evaluation. In relationship marketing business establish relationship with customer putting into consideration personal value. Moreover, Goods-Based (2013, pp. 324-35) shows that personal value of customer is important for business since it determines the ability of customer to purchase a product. Social influence on the other hand is connected the social compliance and normative influence brought by peer or reference group. Individuals social group play an important in their ability to purchase certain product. Consumers segmentation comprises of interaction between customers need, behavior and characteristic. Customers needs are consumers demand and their ability to purchase certain product at a price. As cited by Booms and Bitner (1981), customers behaviors are physical, psychological and cultural responses towards a product or service. Customers characteristics are behavioral system of a particular customer that also include their preference and belief about a product. Some other relationship marketing elements includes experiential marketing, Employee empowerment and Social marketing. Experiential marketing refers to the marketing strategy that focuses customer engagements and encourages participation of customers. According to Gummesson (2006, pp. 339-353), experiential is also called engagement marketing. Elements of experiential include customers experience, consumption experience, customers characteristics and eclectic methods. Firstly, customers experience is the emotional and satisfaction experience that contributes largely contributes to customers product or service usage. Physical experience and cognitive experience play role in customers satisfaction on product. Secondly, consummation experience according to Achrol and Kotler (2006, pp. 320333) is critical for engagement of customers that makes firm credible in provision of service. Finally, customers characteristic such as beliefs and cultural behavior about a certain product influences customers participation. Employee empowerment Employees need to be empowered psychologically and motivational empowerment. Structural and relationship approach is important in empowerment to motivate employees in their marketing experience. Psychological empowerment involves self efficiency, self determination and meaning. Employee motivation is important for determine their relationship with customers. This is part of experiential marketing that makes employees to participate fully on marketing engagement. Finally, consumers are also part of empowerment through encouragement that influences their behavior in purchasing products (Schmitt 1999, pp 53-67). Social marketing includes all marketing activities with the aim achieving behavioral goal with social good. Social marketing is also associated with societal marketing, sustainable practices and business ethics. Firstly, relationship marketing is connected to societal marketing that allow customers participation on awareness of impact of certain product or service on society. Secondly, sustainable practices are actions of a firm that protect resources and environment from depletion. Thirdly, business ethics are behaviors that are according to acceptable code of conduct (Nelson 2007, pp 98106). Relationship marketing is influence by factors that determines its effectiveness in marketing of services or products. Some of the factors that influence relationship marketing include increase in technology, environmental pressure, growing retail power. As explained by Baron, Conway and Warnaby (2010) Increase or growth in technology has highly influence the marketing activities as customer can connect to business over the internet. Some of the current technological growth that affects marketing include: computerized ordering and inventory, internet, e-commerce. Firstly, with the current technology customers are able to order goods and services using computerized automated systems. Secondly, internet has offers marketing alternative such as email marketing and internet advertisement. Thirdly, e-commerce also known as online shopping is selling and buying of goods and services over the internet. Environmental pressure due to continuous use of resource available is influencing development and use of marketing strategies. Many businesses have come up with marketing strategies that are environmental sustainable in nature. As many firms come up the growth of market has resulted in increase environmental pressure. Sustainable environmental practices aim to manage environment to avoid available resources from being depleted. In conclusion, environmental pressure influences the type of marketing strategy that is used to market goods or services (Gummesson 2006, pp. 339-353). Wheel of loyalty model is relationship marketing model that is concerned with building of customer relationship. The wheel of loyalty model is founded on three key components; these are build a foundation for loyalty, create loyalty bonds and reduce churn drivers. Firstly, building a foundation for loyalty of customers entails selecting the right customers on the target market segment followed by service delivery beyond the customers satisfaction. Secondly, this is the component of wheel that shows the actual bond between the business and customers. The business may decide to give loyalty rewards to customers to build up bonds. Thirdly, drivers to losing customers and replace the lost customers to the business (Frederick 2001, pp 8485). Wheel of loyalty Service quality is connected to relationship marketing since there is interconnection of service marketing that entails marketing services rather than products. Service offered to customer is aided be some service marketing elements. Service businesses or companies have some marketing strategies that incorporate marketing of services offered by certain firm. According to Martinez and Martinez (2007, pp 60-72), services quality interacts to relationship marketing through interconnection of marketing service management and network and service process. Marketing service management composes of the interaction between marketing network and service process. Marketing service management concerns with the relationship between service delivery and networks. As explained by Gronroos (2007, pp 1) studying of networks and service provisions help in development of good marketing strategy for high quality service provision. Interactions involve customer or client and service provide through establishing of relationship with customers. Creating sustainable customer relationship enhances service delivery and performance of business or service quality. Networks on the other hand refer to service networks that are interlinked determining the quality of service offered to customer. Service process includes giving services to subjective customers depending on time, human resources and customers perception about the service or business (Baron, Conway Warnaby 2010). Service marketing is use of marketing strategies to market services offered as oppose to products. Service marketing incorporates social marketing as an element of relationship marketing in marketing of services. Services may include educational, financial and leisure that are marketed using relationship marketing strategies. According to Booms and Bitner (1981), every business has service offered to customers. Marketing of services has been enhanced by technology, need specialization, privatization of firms, competition, deregulation, quality of life changes and franchising growth. The above factors interconnected forming a system that enable service growth thus service quality. As Miles (2012, pp 285298) concludes, service marketing employs relationship marketing to establish good customer participation that result in service quality. Though there has been augments on intangibility of services, some firms interconnect service quality to service marketing through relationship marketing. Service marketing strategy therefore combines the marketing mix and added dimensions to improve on the quality of service (Achrol and Kotler 2006, pp. 320333). The traditional marketing mix is added dimensions that include service delivery and other Ps. The traditional marketing mix composed of place, price, product and promotion. The dynamic marketing in the current relationship marketing add another Ps to the traditional marketing mix to enhance service quality. These Ps are people, physical evidence, processes, political power and public opinion. Firstly, people are the key participants in the product marketing or service marketing that ensures there is customers participation in the marketing program. Secondly, physical evidence such as equipments, office and people are evidence that make service tangible and eliminate customer doubt or insecurity. Thirdly, service delivery processes is another part of marketing mix that ensures that there are system that is followed to deliver service to clients. Political power governs the current marketing environment and need to be considered before designing marketing mix. Finally, public opinion also forms part of the current marketing mix and gives the customer power to participate in mar keting when there is good reputation of the firm (Booms and Bitner 1981). Additional dimensions to marketing mix Marketing mix that functions currently has some added dimensions such as service delivery and maintenances. The marketing mix that incorporates relationship marketing and service quality is expanded to include other forms of services such as installation, delivery, maintenance, billing, customer education and customer complainants. These services are meant to increase the quality of products and service that is offered to customer (Schmitt 1999, pp 53-67). Marketing triangle is interactive model that connect service delivery to relationship marketing. Marketing triangle is analytical model that connects the three important components of marketing model such as external marketing, internal marketing and interactive marketing (Frederick 2001, pp 8485). At the top of the marketing triangle is the business organization that offers products and services, at the two bottom corners of triangle are employees on one corner and customers on the other corner. Firstly, internal marketing form the side of triangle that connect organization and employees. The interaction exists between company and employees are on training, customers satisfaction techniques and business goals. Secondly, external marketing forms the side between organization and customers. Components of external marketing are advertisement and social media interaction. Thirdly, interactive marketing is the bottom line that connects customers and employees. The interactive marketing r elates to employees service delivery to customers using relationship the marketing strategy (Miles 2012, pp 285298). Coca Cola Company is a very innovative company that has exploits relationship marketing. One of the most interesting bits with Coca Cola involves making service tangible as reflected on Coca Cola logo. Coca Cola Company launches a friendly twist marketing initiative where the marketing team traveled to Colombian college to conduct relationship marketing. During the Coca Cola relationship marketing each fresh college student receives a bottle of Coke. Opening of bottle cap need click with another bottle cap thus students had to collaborate to open bottle cap. Collaboration between students initiated conversation between strangers to remove loneliness. In the marketing strategy makes a cool environment that is associated Coca-Cola logo. The viewers therefore attach positive bonds that are developed through sharing bottle of coke together. Coke therefore plays an important role in making fresh student meet and reduce the awkwardness of first day of college. This implies that coca cola i s associated with friendship, joy and long-lasting memories (Jean Diaz 2016). Starbucks social relationship marketing Starbucks launched online social media-based scavenger hunt program that connects its popular pumpkin spice latte drink to fans in 2014. The company gives consumer first taste of the brand through customer interaction in its twitter handle @TheRealIPSL starting august of 2014. The Starbucks customers were then guided through secrete passcodes called FIRST PSL. By visiting local Starbuck store guest could get beverage early using the passcode. Starbuck ideally receive more customers through this connection and made a huge sale. Many funs submitted 62000 photos in the social media that include their excitement thus Starbuck became the best beverage seller. Starbuck therefore used its social relationship marketing into sales opportunity through creating personality for beverage and interaction with its excited fans on major social media (Starbuck.com). Conclusion Service quality is clearly the quality of produced services and is connected to customer through relationship marketing. There are many models that explain service quality such as gap model. Relationship marketing on the other hand presents strategies that allow participation of customers in the marketing. Marketing triangle explains the relationship marketing through connection between customer, employees and company. Finally, customer wheel of loyalty is the marketing model that combines service quality and relationship marketing. A good example of the relationship marketing is the Coca Cola relationship marketing such as Coca Cola Twist. References Achrol, R, S. Kotler, P, 2006, The Service-Dominant Logic for Marketing: A Critique, in R.F. Luschand S.L. 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